It is part of the JAI's mission to make accelerator science available and engaging to a general audience. We want people to know what big projects like the LHC are trying to achieve and why this is so interesting.
We also want to show and perhaps surprise people with how particle accelerators are much more common than one might think. In fact there are accelerators everywhere filling a diverse range of applications, some quite separate to physics. Such as in art where accelerators can be used to determine the techniques a painter used to produce a painting and even detect forgeries!